Blair

How Blair is cut

Fit and flare holds you through the bodice, waist and hip and then releases at or just below the knee. It is the shape that photographs most dramatically from behind, and the one that asks the most of the fit through the hip, which is exactly what a proper fitting is for.

It rewards a defined waist and a curvier hip. If you want to feel held rather than covered, start here. Bear in mind you take smaller steps in one, so tell us if there are stairs or a beach in the plan.

Blair is listed under Sleeves as well, because sleeves change a gown more than any other detail. Depending on the design they run from a sheer lace illusion that reads as barely there, to a structured balloon or a long fitted point over the hand.

The neckline on this one is sweetheart. Necklines are the fastest way to tell whether a gown is yours, so it is worth trying two very different ones side by side before you decide.

Crepe is matte, fluid and unforgiving in the best way. It drapes straight down the body and shows every line underneath, which is why the right underwear matters more with a crepe gown than with anything else on the rails.

Trying Blair on in Cleveleys

Our samples run from about a UK 8 to a UK 24, and we clip and pad at the back so you can see a gown as it will look made to your measurements. Ask us which size the Blair sample is when you book and we will check the rail before you travel.

Appointments are private and the fitting suite is yours for the whole visit, so there is no queue for the mirror and nobody else's party in the room. Bring whoever you actually want an opinion from, and shoes at roughly the heel height you are planning. Find us at 112 Victoria Road West, Cleveleys.

Sottero & Midgley is Maggie Sottero's more romantic sister label. Expect softer detail, more lace and more illusion work, on the same well-judged internal construction. See the rest of the Sottero & Midgley gowns we carry.

Ordering and alterations

Blair is made to order once you say yes, and the makers we work with generally take six to eight months. Add roughly two months for alterations on top, which is why most of our brides book their first appointment nine to twelve months before the wedding. If your date is sooner than that, say so early: rush orders exist, and our outlet rail carries sample gowns you can take away.

Almost every gown needs altering, and that is normal rather than a sign anything is wrong. A hem, a bustle for the evening and a nip through the bodice are the usual three. Alterations are arranged separately and priced once we can see what your gown needs, so nobody quotes you for work you may not need.