Now booking 2027 brides · Luxury private appointments · Cleveleys, Lancashire

Wedding Dress Outlet in Lancashire

Our wedding dress outlet sits inside the boutique in Cleveleys, a few minutes from Blackpool. Every gown here has lived a charmed life: tried on in our boutique, professionally checked and beautifully kept. Each one is one-of-a-kind, in one size, at a genuinely reduced price, and once it’s gone, it’s gone.

Everything on the outlet rail

All 36 sample gowns currently on the rail, cheapest first. Each is one of a kind, so call 01253 857313 before you travel if you have your heart set on one.

GownDesignerSample sizeWasNow
SeraphineElyseeUK 12£2,400£99
AlysonEnzoani LoveUK 12£1,600£299
DollyRebecca IngramUK 10£1,426£399
IrisMonrealUK 10£1,500£399
CloverEnzoaniUK 10£2,135£499
CyprusSottero & MidgleyUK 14£2,208£499
DOLLY2Rebecca IngramUK 18£1,426£499
EricaRebecca IngramUK 20£1,735£499
Erica 2Rebecca IngramUK 10£1,739£499
EvangelineElyseeUK 12£1,682£499
MatildaRebecca IngramUK 18£1,567£499
PaigeEnzoaniUK 14£3,900£499
KoraElyseeUK 14£1,900£599
EdwinaEllis BridalUK 14£1,407£799
MatildaEllis BridalsUK 14£1,585£799
MeganEllis BridalsUK 14£1,617£799
ArwenElyseeUK 10£3,295£899
AvignonElyseeUK 14£3,030£899
FlorianneEnzoaniUK 14£1,920£899
LawsonEllis BridalUK 12£1,767£899
ML1993Martina LianaUK 14£1,799£899
UniqueEnzoaniUK 12£3,160£899
AnnaEllis BridalsUK 12£1,710£999
ClementinePen LivUK 14£3,270£999
CynthiaEllis BridalsUK 14£2,097£999
MabelMonrealUK 14£2,400£999
SkyeEnzoaniUK 14£3,330£999
TalianaEnzoaniUK 12£3,270£999
UrmaEnzoaniUK 12£3,165£999
KaiseyMonrealUK 14£2,670£1,299
ML1882Martina LianaUK 14£2,899£1,299
ML1916Martina LianaUK 14£2,300£1,299
ML1510Martina LianaUK 12£3,016£1,499
ML1963Martina LianaUK 14£3,633£1,499
ML1860Martina LianaUK 14£2,899£1,699
ML1903Martina LianaUK 12£2,899£1,699

How our outlet works

These are the sample gowns our brides have tried on in the boutique, the very dresses that have made hundreds of mirror moments happen. When a collection moves on, we retire its samples to the outlet rail at a much-loved price.

Each gown is professionally checked and beautifully kept. They come in the sample size shown, and our recommended seamstresses can usually alter a gown by a size or two in either direction, ask us at your appointment. There’s no online checkout, because a wedding dress deserves a fitting: book in, try it on, and if it’s the one, it goes home with you.

Who the outlet rail suits

Two kinds of bride do well here. The first is getting married sooner than a made-to-order gown allows. A gown ordered from the collection generally takes six to eight months to arrive, plus around two months for alterations, so if your date is inside nine months the outlet is the honest answer rather than a compromise. An outlet gown is already in the building and can go home with you the same day.

The second is the bride who has found the dress she loves and would rather spend the difference on the day. Outlet gowns are the same designers, the same fabrics and the same construction as everything else on our rails. What makes them cheaper is that they have been tried on in this boutique rather than made new for you.

What to expect from a sample gown

Every gown is professionally cleaned and checked before it goes on the rail. A sample has been worn over other people’s clothes for a few minutes at a time, so what you will typically find is a hem that has caught the floor and the occasional loose bead, both of which a seamstress deals with as part of normal alterations. Anything more noticeable than that we point out to you before you fall in love with it, because we would rather lose a sale than have you find it at home.

Each gown is one of a kind and comes in the sample size shown. Our recommended seamstresses can usually take a gown in by a size or two, and can sometimes let one out, depending on the seam allowance the maker left. We will tell you honestly at the appointment whether the gown in front of you can be made to fit you properly. If it cannot, we will say so.

Coming to try one on

Outlet appointments work exactly like any other appointment here: private, unhurried and free, in the same fitting suite with the same stylist. Book online in under a minute, or call 01253 857313. Because there is only ever one of each, it is worth telling us which gown you have your eye on when you book so we can have it ready and make sure it is still here.

The rail changes without much warning. If nothing above is right for you today, call and tell us your size and your wedding date, and we will let you know what is coming off the rails next before it reaches the website.

Read more: sample sales versus made to order →

Outlet questions

How much cheaper are outlet gowns?

It varies by gown and by how long the sample has been with us, but the reduction is meaningful rather than token. Each gown on the rail shows what it was and what it is now, so you can see exactly what you are saving.

Can I still have alterations on an outlet gown?

Yes, and almost everyone does. Alterations are arranged separately with one of our recommended seamstresses and priced once she can see what your gown needs. A hem and a bustle are the usual two.

Can you order an outlet gown in my size instead?

If the designer still makes it, yes, but then it is a made-to-order gown at the collection price with the usual six to eight month wait. The outlet price applies to the sample itself.

Do you hold outlet gowns?

We cannot hold them indefinitely, because there is only one of each and it is first come first served. Call us on 01253 857313 and we will tell you honestly whether anyone else is booked in to see it.

What if the rail is empty when I look?

Samples only reach the outlet when a collection changes over, so the rail is sometimes bare for a week or two. Call with your size and your date and we will tell you what is coming.

Seen the one?

Outlet gowns don’t wait around

One of each, first come first served. If a gown above has your name on it, book in before someone else’s name gets there first.

Book to try it on